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Ever found yourself holding your breath while your child eats because you’re terrified of choking?
One less “what if” in your life.
Introducing the one device trusted around the world to save lives when standard first aid fails.
5009
Lives Saved
and counting….
When a loved one is choking, every second counts.
You don't have time to wait.
Choking is the 4th leading cause of accidental death.
Every year, thousands of parents, carers, and professionals face a terrifying reality: back blows and abdominal thrusts don’t always work.
Ditch the panic.
Never again feel helpless about choking!
What if you could be prepared—with a device that’s been proven to work when nothing else does?
“We keep our LifeVac beside the fridge on a special hook with the instructions right beside it!”
“We keep ours in the messiest tupperware cupboard ever! Front and centre.”
“I always keep one in the boot of my car for when we go out and about.”
How much is a life worth?
For less than your once month treat-yourself Costa Latte - you can protect your kids for life!
For December Only!
20% Off LifeVac + FREE Shipping
LifeVac is a simple, non-invasive airway clearance device.
And shown to be 98.9% effective in removing airway obstructions when traditional methods fail.
Whether you’re a parent, grandparent, educator, or carer—
LifeVac gives you the confidence to act when it matters most.
LifeVac is so easy to use that even if panic tries to hijack your situation - LifeVac still does it’s job brilliantly!
Tammy - Mum to Laura and Phoebe
“My toddler turned purple while eating… I tried back blows, nothing worked. I grabbed the LifeVac and after the second plunge — the blockage came out. I burst into tears. I will NEVER be without this again.”
From helpless to heroic.
With LifeVac in your home, you stop wondering "what if?" and start knowing: you’ve done everything you can to protect the people you love.
It’s not just peace of mind—it’s lifesaving power, right where you need it.
Don’t wait until you need it!
Why Every Second Counts in a Choking Emergency
Here’s a quick breakdown of how time impacts survival:
3 minutes: The person will lose consciousness
6–10 minutes: Brain damage is likely due to oxygen deprivation
10+ minutes: The outcome could be fatal
Protect the ones you love.
Add LifeVac to your home, car, or classroom today.
Aren’t you tired of feeling panic every time your child eats something?
You deserve this peace of mind.
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Free Replacements If You Ever Use It
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Money Back Guarantee
Backed by medical professionals.
Chosen by families.
Trusted in emergencies.
Tammy - Mum to Laura and Phoebe
“My toddler turned purple while eating… I tried back blows, nothing worked. I grabbed the LifeVac and after the second plunge — the blockage came out. I burst into tears. I will NEVER be without this again.”
Renee - Mum to Austin
“I bought this as I have a 6-year-old with severe autism who mouths things constantly. I feel so much better knowing LifeVac is there if the worst happens.”
Steve (Firefighter) - Granddad to Toby, Charlie, and Effie
“I’ve been in emergency services 35+ years. This is the one product I make sure is in every bag. It works. Get one now — you won’t regret it.”
Lucy and Tom - Mum and Dad to Roary, Esme, and Lincoln
“The peace of mind this gives me is priceless. Every parent should have one in their home and car.”
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LifeVac® is a class 1 medical device: a revolutionary non-invasive anti-choking device to be used when choking emergencies arise and first aid BLS choking protocol has failed or cannot be performed. LifeVac® is made from proven and tested materials and has a patented one-way safety valve system. This means when applied no air can be forced through the interchangeable sized masks, therefore, when pulled, this generates the perfect suction to dislodge an obstruction of the upper airway.
LifeVac® is medically registered and regulated by governing bodies around the world, such as the FDA, MHRA, TGA, MOH, IMA, AMAR, HPFB, CE and many more. It’s the only legal, regulated, non-invasive proven airway clearance device on the market to save lives and prevent emergencies escalating – which you can purchase directly from the manufacturers here. From choking accident prevention at schools to the hospitality industry, our LifeVac medical devices are already equipped in most industries to help save people in a choking emergency.
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Yes, LifeVac® can proudly say it is the only non-invasive airway clearance device or suction device with multiple independent medical testing, peer-reviewed medical publications and medical abstracts covering safety, effectiveness, lives saved, comparison studies and ease of use.
With every life saved with LifeVac®, we encourage our customers to report a life saved to assist with our choking aid research to save even more lives and receive a free replacement. Discover our success stories and testimonials to see how we are raising awareness of choking to prevent choking deaths across the world with LifeVac®.
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Yes, anyone can use LifeVac®; we recommend using LifeVac® when Resuscitation Council Guidelines (BLS protocol) fails or cannot be performed or have failed. This is where LifeVac® has saved thousands of lives, when standard BLS has failed or cannot be performed. Resuscitation Guidelines are reviewed every 5 years and created by a body called ILCOR (International Liaison Committee); this committee is made up of resuscitation council members from all over the world.
In the last review (2019/20), ILCOR stated, “While we recognise they have saved lives, there is not enough evidence to encourage or discourage their use”. Since then, LifeVac® has saved a further 2,300 lives and gained 8 more peer reviewed medical publications covering lives saved, comparison studies, ease of use, safety and effectiveness.
We are certain non-invasive hand-held suction devices will become part of the standard first aid choking protocol at some point in the future as LifeVac® is saving lives when BLS first aid fails. In addition, BLS choking protocol is only 70% effective when performed correctly in a perfect situation. You also have to remember these are “guidelines” not “laws.” LifeVac® is not a first aid device yet and does not claim to be a first aid device. LifeVac® is a legal option to be used in a choking emergency.
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Yes, LifeVac® can be used if choking occurs at any point, full or partial. If you are unable to breathe, speak, cough, or spit, then it is a viable option to begin using a LifeVac®. When choking protocol fails, LifeVac® can quickly dislodge an airway obstruction and help save a life.
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Our LifeVac® devices can be used in any position, from sitting and standing to lying down.
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Yes, the LifeVac® anti-choking device can be self-applied and has also been used like this to save many lives.
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Whilst LifeVac® is currently recommended for any choking victim over 10kg, users can use this device on choking victims under 10 kg with the paediatric mask attached at their own risk.
However, with the correct application, there have been hundreds of cases where parents have saved a baby with a LifeVac® device. Young children and babies are the second highest risk group when it comes to choking, so we make it our mission to raise awareness of choking. In the event of standard first aid choking protocol failing, our LifeVac® device is the only non-invasive method to protect your children in a choking emergency as a last resort.
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We recommend up to 5 applications if the casualty is unconscious, the only circumstances where LifeVac can be applied more than the recommended 5 applications on an unconscious casualty is if another person is performing CPR.
If the casualty is conscious then LifeVac can be applied more than 5 times.
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With a firm PUSH and TWIST motion in a choking emergency.
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No, LifeVac® comes with interchangeable masks clearly identified by colour-coded labels. Unfortunately, one size mask does not fit all, so we have created a device that can be used on everyone by simply changing the mask. LifeVac® has saved lives from 2 months old to 104 years old.
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No, LifeVac® device does not expire. We chose and tested materials that have a 100-year shelf life, but are fully recyclable, and will perform in very hot/cold climates. Our LifeVac device will not have to be replaced unless they have been used to save someone’s life from choking – as LifeVac is a single use lifesaving apparatus. Only the masks will need to be replaced every 2 years; the expiration date can be found within your kits on the unique label.
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Yes, Project CPR offers video training. We also incorporate training on the LifeVac into all of our first aid courses.
If you are purchasing for a school or nursery local to West Sussex, we offer an in person training option for your staff.
Every kit also comes with a 22-page multilingual instruction booklet, and a QR code which takes you to a free training video.
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LifeVac® is single-use due to cross-contamination, but if you let LifeVac know you have used your device, like many others have, LifeVac will replace it free of charge, until 2025, beyond which you will receive 50% off of a new device purchase.
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Yes, barotrauma, cardiac arrest, brain damage, and death.
Barotrauma is usually associated with positive pressure, usually of the lower respiratory tract rather than the upper airway, resulting from high inflation pressures and damaging the lung parenchyma. Suction devices which generate a ‘negative’ (sub-atmospheric) pressure will not damage distal tissues beyond the larynx.
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Because the LifeVac is non-invasive, there is no risk of any tubes pushing the obstruction further down or causing oral damage, making it a safer clearance device. Also, no tubes can become blocked, which will render the equipment useless if only part of the obstruction has been removed.
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Only purchase via authorised sellers. The Medicines and Healthcare products Regulatory Agency (MHRA) has issued warnings about counterfeit anti‑choking devices — check CE/UKCA marks or buy from us directly.
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Let’s be clear: back blows, abdominal thrusts, emergency services — those are your first line. LifeVac®? That’s your plan B when everything else fails or you freeze. Because in real life, seconds count and panic wins half the time.
You’ve Got Q’s, I’ve Got A’s
Our most frequently asked questions about our LifeVac® anti-choking device.